Why Billboards?
Guaranteed to be seen
You can’t Fast Forward a billboard like you can a commercial on TV or a podcast.
You can’t Press the Skip Button on a billboard like you can on a YouTube video.
You can’t Change the Station to avoid ads like you can on the radio.
You can’t put an Ad Blocker on a billboard like you can on a web browser.
Billboards can’t be avoided — They are viewed 24 hours a day, 7 days a week.
People Like, Notice, & Respond to Billboards
71% of Americans consciously look at billboard messages while driving,
37% of whom look at the same boards every time they pass it.
58% search the web as a direct result of seeing a billboard ad.
56% of Americans mentioned a billboard they found interesting or funny in conversation.
26% noted a phone number written on a billboard and 28% noted a website address written on a billboard.
*All According to an Arbitron National In-Car Study
Lower Cost – Higher reach
Billboards cost…
- 38% less than online ads,
- 73% less than TV commercials,
- 82% less than print ads,
- 68% less than radio ads.
*According to US major media CPM comparison study by PJ Solomon
Billboards are an extremely high-impact & affordable way to advertise your business.
They’re great for building brand awareness and driving traffic to your store or website.
